Today, millions of people can receive email notifications thanks to this free service which is USPS informed delivery!
The Informed Delivery service gives residents and personal PO boxes a digital preview of what’s about to arrive in their mailbox.
It also allows business owners to interact with prospects and audiences. They can use Informed Delivery interactive campaigns to attach direct mail items while also providing users with a digital preview.
As a result, this USPS-informed delivery service benefits both users and businesses. But how can you use it to dramatically increase your direct mail ROI?
How Informed Delivery Helps Businesses Boost Their ROI?
Informed Delivery helps businesses add a digital touchpoint for their direct mail campaigns.
Here are some ways in which informed delivery can be helpful to improve your campaign ROI:
- Increase customer engagement by bringing multiple responses from the same mail piece.
- Convince prospects to read your mail by providing them with interactive content, discount offers, coupons, etc.
- Use physical addresses to reach out to people online. Informed delivery can help you reach out to people with whom you can’t connect digitally.
- It also enables you to target new markets and connect with potential customers.
Tips for Business Mailers to Use Informed Delivery for Marketing
Marketers plan a direct mail marketing campaign to benefit from the US Postal Service’s Informed Delivery in a variety of ways. They can design a multi-channel marketing campaign that combines offline products with online calls to action.
However, informed delivery services work differently for businesses. Companies can add ZIP codes or customer-dense neighborhoods of their choice, allowing residents to receive marketing emails.
Businesses can easily capture the attention of their target audience and increase responses by using these promotional updates. The USPS requests that commercial mailers look for the guidelines mentioned and plan a campaign that meets all of the requirements.
Here are some tips to help you launch a successful USPS mail Informed Delivery campaign:
1. Use a catchy headline:
An interactive campaign doesn’t leave much space to add a message. So, focus on your headlines and check whether they are up to these questions:
- Does your headline capture the interest of the reader?
- Does it leave an emotion or create a need?
- Is your heading powerful enough that makes the reader think?
- Does it include influential words?
- Is it short, crisp, and attention-grabbing?
It is better to use headlines with seven words maximum. Use short words that the recipient can remember easily.
2. Include exciting images:
Use images that describe your message and make viewers complete the call to action. Avoid using stock pictures as it can make your prospective reader question authenticity.
Try to add real-life images of your company or customers to make people relate to what you have to offer.
You can also use pictures of your products or services to create better impressions and convince the audience to make a purchase. Do not forget to follow the USPS image guidelines and restrictions to avoid any issue that can delay your campaign.
3. Pay attention to the colors:
Your USPS Informed Delivery recipients may only receive the grayscale pictures of your packages or letters. Focus on your artwork colors to create an interactive and exciting contrast and make your message appear.
Most companies prefer color from their company’s logo for a mail campaign. For example, Red, black, and blue for Pepsi or Green and Red for Gucci. It helps them improve brand recall rates and increase their return on marketing investment.
Try using bright colors that best present your heading and CTAs. You can also change your palette style according to the campaign timing. For instance, if you want to send holiday postcards, pair them with an interactive campaign that features images of your products in different themed colors.
4. Employ effective CTAs:
Add links to your website or social media to your Informed Delivery by USPS campaigns. It allows you to guide your prospects on how to contact them.
Ensure your CTA is straightforward and upfront, helping you to get the maximum responses. Here are some examples:
- Visit your website to explore more offers
- Scan the QR code to unlock a flat 10% discount code.
- Call us at [contact] to get in touch with your representative.
5. Add compelling offers
You can include your promotional offers in the artwork of your informed delivery interactive campaign. It is the best way for readers to read your proposal and decide if they want to give your brand a go.
Try to include offers that excite your audience and provide value to your campaign, such as:
- Get a 30% off on buying today.
- Visit our store for more collections and get a 10% off.
- Click on the link to receive 100 redeemable points.
- Sign up today for 50% cashback on your first order.
These offers will help your business stand out from your competitors and increase responses. Remember that audiences get promotional mail from several brands, so be creative to make them notice your brand.
6. Set an Appealing Display Name and Campaign Title
Businesses can add company or brand names in the display name field. It tells customers where the message is from, enabling them to make a clear decision.
Add a name that prospects can remember and recall later. Some companies make the mistake of adding their official company’s name in the direct mail piece, which affects their USPS Informed Delivery Mail for Business campaign.
Also, set an engaging title that is also visible to your Informed Delivery message readers. It summarizes the purpose of your marketing program in fewer words and provides them with a gist of the content in the mail. You can use your offer as your title to come up with a unique name.
Informed Delivery is a beneficial USPS service that helps users to stay updated with their upcoming mail items. It enables them to send their mail on a specific date and time according to the recipient’s availability.
Some automation tools are there that businesses can use for Informed Delivery. It allows them to create, print, and mail their marketing products without any effort. Additionally, you can also tie these items to your digital marketing campaigns using the USPS campaign.