Digital transformation garnered massive levels of momentum in response to the COVID-19 pandemic. Organizations had to embrace the ‘future of work’ a few years earlier by facilitating the digitization of different areas of their operations. The continuously growing opportunities in the domain of technology have introduced many innovative advancements. Smart business cards are one of the perfect examples of leveraging technology to your advantage to improve efficiency in customer relationship management.
Around 57% of business owners have stated that business cards are vital requirements for their business. On the other hand, almost 90% of business cards are thrown away within one week. How could smart business cards or digital business cards make a difference in improving customer relationship management? The following post helps you find the answer with an overview of the benefits of digital business cards.
What Is The Significance of Digital Business Cards?
Digital business cards or smart business cards are modern alternatives to business cards, generally used for sharing contact information. Digital business cards are similar to regular business cards, albeit with a QR code or an NFC chip. The QR code can help in sharing contact information with any user only by scanning the code on a mobile device.
On the other hand, the NFC chip can ensure that anyone can access contact information and other relevant details of a brand by tapping the smart business card on the phone.
The digital business card market could achieve a total market size of almost $3.1 billion by 2027. Businesses could use digital business cards as an option for delivering seamless and omnichannel experiences to their users. The online aspect of smart business cards ensures a unique highlight by allowing access to websites and social media handles.
What Are the Applications of Digital Business Cards?
The primary function of digital business cards focuses on strengthening your contacts with potential clients. Every business spends a considerable portion of its budget on business cards. Digital business cards offer a different perspective on your plans for helping your target audience know about your brand. The foremost highlight in favor of smart business cards points to the flexibility for sharing multiple details in a concise and accessible manner.
The digital business card for a business would include the contact information and address of the business. In addition, it would also include the logo of the business or the team. On top of it, digital business card applications can also point at the possibilities for including your social media contact information. The smart business card would also include follow-up links as well as links to other vital information about the business.
What Are the Best Ways for Using Smart Business Cards?
You can learn about the effect of smart business cards on customer relationship management through examples of methods for using the cards. Digital business cards are a great option for sharing contact information with leads, potential customers, job interviewees, and distant colleagues.
Smart business cards could also play a crucial role in spreading the word about your business at virtual networking events or trade fairs. An accessible QR code at such events could help in boosting the word-of-mouth publicity for your brand, as you can have more target customers looking at your brand’s profile.
You can also use smart business cards on social networking sites or in your email signature. The flexibility for accessing the social media handles of a business helps customers establish a stronger foundation for relationships with the brand.
Role of Digital Business Cards in Customer Relationship Management
The adoption of digital business cards can present a business as a champion of sustainability in the eyes of customers. In addition, it can help in updating real-time contact details instantly, thereby avoiding any issues in communication. The advantages of digital business cards also point to the facility of automation to reduce administrative overheads.
On top of it, digital business cards also provide the flexibility for connecting with existing CRM systems. Digital cards can help in obtaining a treasure box of contact information about every target customer. As a result, digital business cards could provide long-term advantages in developing personalized solutions for customers. Most important of all, digital business cards help you overcome all the barriers of technology and geography to enable the advantages of networking.
Do You Have Plans to Use Digital Business Cards?
Digital or smart business cards are a reliable instrument for reaching your target audience with a futuristic networking solution. These can help you capitalize on the benefits of smart business cards for attracting your customers. You can use our digital business cards as an effective choice for showcasing to your customers how must your value technology is.
On top of it, the flexibility for the customization of smart business cards and options for real-time information updates can deliver plausible advantages.
Learn more about the use cases of smart business cards and how to utilize them for better customer relationship management right now.